Content is and always has been king for search engines – so make sure you get good placements in the right media outlets. By creating placements in the right outlets, SEO can take those media placements and turn them into long-lasting organic traffic, and organic business builders for your company. Search Engine visibility offers the chance to have people read and notice the story – even if they never read the original publication you were featured in.
Some ideas I wanted to share with the online community which have worked for some of the thousands of clients we have served at 5WPR:
- Pontificate Often & Regularly: As an example, many in the professional services industry love to “hear themselves talk.” Use it to your advantage as we do – we have doctors, lawyers and accountants blogging regularly on high ranking sites about issues of importance. And guess what – within those well-written, thought provoking articles, include some relevant links (And yes, I practice what I preach).
- If Only Your Mom Reads the Press Release… its ok. As long as the links are right, using distribution sites (PR Web, PR Newswire, etc.), linking with the right keywords can help you radically affect rankings. We distribute news releases regularly forSEO purposes. Given the amount of links you can secure, the news wire done right is effective – and media sees it.
- If the Media Says It, People Believe It: We represent a major player in a very competitive industry who simply wants to ensure the company is included in every round-up story on the industry. With us aggressively targeting reporters who cover the company’s space, it’s nearly every time that media covers the space they are mentioned. And with every mention comes a hyperlink – and as long as he’s mentioned alongside his competitors he is happy.
- As I say often, content is king: Websites need regular updating, and by adding media placements from Public Relations efforts to your sites it’s considered a content update (Update your site map to Google.). Along with the incoming links you can also outbound link to your company in the stories.
- Say It & Say It Again: Create a website or blog “Company in the News”. You can make your positive news stories rank higher and protect your brand when inevitable negative stories come.
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