Google is obviously world’s largest search engine and I don’t think there is any need to introduce you to Google if you are a blogger.Am I right?
In simple words of experts, this can make or break your blogging career if depending on how seriously you take it and your techniques. While I completely disagree with this fact and I’m among those who are sick and tired of what is Google doing to bloggers and everything else. Now the biggest question in your mind is Why You Should Stop Running Behind Google?
Why You Should Stop Running Behind Google?
Nice question about why you should Stop Running Behind Google and I’m here to explain this thing to you instead of just yelling without any proofs. I’m hopeful when you are finished reading this whole article, you will surely give a thought to what I’m saying in comments 
1. Too Much Crowded
First and easiest reason that it is time now to stop running blindly behind Google is the fact that it is overly populated now. There are millions and millions of blogs and Websites out there which are producing content on consistent basis and then you think that you can make a difference. Well, I neither doubt your courage nor telling you to quit but one thing is for sure. You will be banging your head to walls pretty soon when you get to know what I have and that’s the exact amount of articles and websites indexed in Google.
2. Changes in Algorithm
After blogger puts so much hard work in posting regularly , spend days and nights in making their blogs as Google want just in hope of getting a good ranking and decent amount of traffic, one day they wake up and are smashed with news that Google Algorithm has been changed which caused immediate major change in their blog’s rankings. It’s like everything is over for them . Isn’t it? Now a new algorithm has been introduced and they need to get used to it and start working according to that. Who knows, maybe a it will change once again before they get used to the current one.
3. Panda, Penguin etc
This part is really ugly and dark.
Seriously!
Years of handwork and diligence can be wasted in matter of moments even though you might not have anything wrong. You can even be penalized for linking to a site or a site linking to you. And when it takes place, it’s like a nightmare coming true. Bloggers then spend their whole nights without sleeping for a second thinking about their future and the point that I’m trying to prove, stop running behind Google.
4. You Just Have to Wait!
It does not matter how hard you try , changes and results won’t show any time sooner. It takes very long time to build up yourself and get respect in the eyes of Google search engine to get traffic and popularity. Until then, you just have to wait like someone lying in little dark room waiting for someone to come and rescue him.
5. No Guarantee
So you have completely understood the Google algorithm and you might have survived panda or penguin as well. Still there is no one who can give you 100% guarantee of becoming successful blogger with Google search engine traffic.
Not even single person including me!
You are risking your precious time and efforts which can be melted and wasted like they never existed.
What to Do Then ?
Now you came to know what mistake you are doing by going blindly behind Google and you must be thinking what to do then ? Answer is simple. Focus on Social Media and build up subscribers list. These are two things that grantee you 200% success. If you have 10,000 subscribers, who in the world can say that you may be successful.
You are surely successful.
Benefits Of Social Media And Subscribers List Traffic :
So let me show you the benefits of getting traffic from these two sources and then you are free to go and compare it with Google.
1. Highly Targeted Traffic
Even though traffic from Google is also highly targeted traffic, there is still a difference in that and social media. A visitors who searches something on Google and lands on your page was probably looking for a specific kind of information, as he get that, he has no reason to stay and read more. While in case of List and Social Media, only those land on your pages who are interested to know what you have to say instead of just looking what they need.
2. More Page Views
As a result, they tend to result in many page views per visitors and help you lower your bounce rate as much as possible. More page views means more money directly because the chances of getting clicks on ads are doubled.
3. Pure Subscribers
While we only talk about Social Media, traffic coming from networks like Facebook and Twitter are mostly those people who are hungry to read your topics. So conversion rate from such traffic can be double as compared to organic or referral traffic. And as we all know, subscribers are like Gold mine which is ready to be worked upon and give you money.
4. More Advertisers
People who are following you on Social Media networks or are subscribed to your mailing list, are almost impressed by you and what you do. Just a little bit more work on them can easily convert them into regular advertisers . They will come to you asking that they want to put their adverts on your blog and when a client like this comes to you, you get the full control over your rates and other terms and conditions.
5. Immediate Traffic
And now the best part, you don’t have to wait six months for traffic, not one month, not even a day. As soon as you submit your like at Social Media networks or send an email to your subscribers, the flood of traffic will start building which is likely to stay until you post another article and do the the same thing with that too.
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