Thinking back a few years on my train commute to work, I used to observe a significant number of BlackBerry phone users, busily typing away on their QWERTY keyboards. However, as time went by, the mobile landscape quickly changed as more varieties of smartphones became available. Eventually that legion of BlackBerry phone users has dwindled to almost nothing, having been replaced by an assortment of Android and iPhones.
It has been awhile since BlackBerry came out with a new phone, but just last week the company released two new ones, the BlackBerry Z10 and the Q10. These new phones sport a massive design change, the new BlackBerry 10 OS with a completely new user experience, and technology from their predecessors. But is it too late?
I personally think it's great to see BlackBerry jumping back into the mobile arena again. BlackBerry, from what I've seen, has always had a huge fan base, but many fans of yesteryear have jumped ship. So the big question is, will these new phones win them back? How about the new generation of smartphone users, young and old? What about the enterprise folks -- will they bite for the new BlackBerry in this highly competitive smartphone market that's dominated by iPhones, Androids, and Windows phones? Will you embrace their new phones and technology? Do you personally think BlackBerry has a fighting chance of surviving in this already highly competitive market?
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